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Case Studies
Multicultural and Inclusive Marketing Awards
How Maybelline Changed the Face of Beauty for Asian Americans
Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
Multicultural and Inclusive Marketing Awards
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
Multicultural and Inclusive Marketing Awards
Western Union’s Appeal to South Asian, Filipino, and Jamaican Communities
The campaign highlighted the brand’s emotional role in facilitating remittances in culturally specific ways.
Event Videos
Industry Insights
Leading Edge
Five Brands Successfully Marketing to Parents
Knowledge Partners
Knowledge Partners
The Belonging Correction
Wealthy consumers are redefining belonging — shifting from public visibility to being understood by a trusted few. Team One's 2026 "Global Affluent Collective" report may reshape how brands approach affinity, access, and connection with high-net-worth audiences.
Knowledge Partners
GroundTruth Strategy Guide Game Day 2026
GroundTruth shares how brands can thoughtfully execute their Super Bowl 2026 strategy through various parts of the marketing cycle.
