Video Library
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Breaking the B2B Sales and Marketing Stalemate
Podcast POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinars March 22, 2023In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.
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Navigating High Anxiety: What Marketers Need to Know About Gen Z and Millennial Moms
Webinars March 15, 2023In this webinar, Everyday Health Group's Dominique De Lope, senior manager of trade insights, shared the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies.
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Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements
Webinars March 14, 2023In this webinar, Squire Patton Boggs Partner Kyle Fath and Senior Associate Niloufar Massachi offered practical guidance for brands in respect to analyzing common digital advertising use cases and complying with the contracting obligations under the 2023 state privacy laws.
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MarTech Implementations with Purpose — How to Achieve Mutual Success Deploying Technology
Webinars March 9, 2023For decades business professionals have sought out third-party software solutions to help their business function more efficiently and effectively. Speakers from Decideware discussed the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage.
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Four Tips for Discovering Your Own Brand Purpose
Podcast POVs March 8, 2023Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.
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Maximizing the Value of Media Investments: Complementing Free Donated Media with Other Media
Webinars March 8, 2023Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. In this webinar, our panel of industry experts discussed the importance of PSA media in conjunction with other media forms to maximize results.
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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement
Webinars March 8, 2023In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.
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Why Balancing the Marketing Mix is Critical During Economic Uncertainty
Podcast Clips March 7, 2023Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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Three Ways Marketers Can Level Up Their Video Game Advertising
Podcast POVs March 4, 2023Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinars March 2, 2023In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.
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The Promise of Hyper-Personalization Realized
Webinars March 1, 2023In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.
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Hitting Pause: Why Streaming Depends on New Ad Formats
Webinars February 23, 2023In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.
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2023 Global Trends in Martech
Webinars February 22, 2023In this webinar, Scott Brinker presents the latest data and insights on how marketing technology is evolving — and how you can manage it effectively in this environment of continuous change.
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ABM and the Cure to the Marketing Silo
Conference Sessions February 22, 2023In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Webinars February 22, 2023The use of tactile printing is becoming more and more common in direct marketing. Allstate shared a test showing that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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Has the Word "Authenticity" Lost All Meaning in Marketing?
Podcast Clips February 21, 2023Neuro-Insight CEO Pranav Yadav argues that words like “authenticity” and “storytelling” have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust.
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Here’s What Everyone Gets Wrong About Brand Love
Podcast Clips February 21, 2023Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why.
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Conference Sessions February 17, 2023In this video, Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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