Some B2B Brands Are Going All-in On Digital Advertising

With prices down due to the pandemic, B2B marketers see an opportunity to redirect budgets to digital media

By Christopher Hosford

With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.