Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?

The pandemic has forced B2B companies to reprioritize their goals and boost online branding efforts

By Marie Griffin

B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?