Marketing News

Companies performing above average on environmental sustainability gain a 6 percent higher earnings before interest, taxes, depreciation, and amortization, according to a new study. But some companies may be missing the mark when it comes to communicating their environmental efforts.

Artificial intelligence (AI) is taking on a major role in creating digital videos ads. Nearly one-third (30 percent) of creative ads are now built from scratch or enhanced using generative AI, and that percentage is expected to jump to nearly 40 percent in 2026, according to a new report released by the IAB.

The IKEA Museum, owned by Swedish retailer IKEA, is taking its "Magical Patterns" exhibit to Dovecot Studios in Scotland for the Edinburgh Art Festival and Edinburgh Festival Fringe. The exhibit showcases 60 years of creative textile designs and touts 180 fabrics that have helped shape IKEA's aesthetics.

SiriusXM on Tuesday announced the launch of SiriusXM Play, a new low-cost, ad-supported subscription plan. The tier offers more than 130 radio channels and will be available to nearly 100 million vehicles by the end of this year.

Fast-casual restaurant chain Chick-fil-A is back with its third year of spotlighting its signature cows from its "Code Moo" digital game. The campaign touts food rewards, limited-edition cow-themed merchandise, and new missions in the game, available from July 15 to August 4.

In a departure from his folksy manner of yore, Colonel Sanders shows his serious side as part of a new KFC ad campaign designed to win back customers and turn around slumping sales. The Colonel's visage also has in-store signage and KFC billboards, with a different tone on the brand's social media channels.

Back-to-school spending for K-12 students overall is estimated to reach $30.9 billion, or approximately $570 per student, according to a new survey released by Deloitte. But with a slowing economy, consumers are planning to make much more cost-conscious decisions and put a premium on value.

In a new ad from AT&T Business, "Wake Up with CrAIg," actor and comedian Craig Robinson says goodbye to television and hello to the world of small businesses. The spot kicks off the beginning of a yearlong campaign that will follow Robinson as his business grows, with the support of AT&T.

Mars' Ben's Original kicked off a new brand platform on Tuesday, called "Keep It Original." The campaign reiterates the rice brand's longtime proposition for consumers — offering tasty food that's easy to prepare and brings people together in a few minutes.

The gaming field is growing in leaps and bounds for marketers. Dentsu Group announced last week that it's collaborating with GeekOut and Kodansha Creators' Lab to launch Robmix, a platform designed to discover and develop the next generation of creators on the gaming platform Roblox, which has 100 million daily users.

U.S. employment in advertising, PR, and related services fell by 700 jobs in June, dropping for the seventh month in a row, amid a growing rash of layoffs roiling the marketing industry.

The Ad Council and the National Highway Traffic Safety Administration on Tuesday announced the launch of a PSA designed to educate the public about the dangers of buzzed driving. It's the latest PSA in a longstanding effort to stem drunk driving.

It's a collaboration of epic proportions. Coca-Cola and Disney are extending their decades-long partnership with a new, multifaceted ad campaign that taps into consumers' insatiable appetite for all things "Star Wars."

Vital Farms has partnered with the FX hit series "The Bear" to create a 30-second spot with actor Liza Colón-Zayas, who stars in the show. The ad spot celebrates the brand's butter and eggs as well as a viral scene from the series' third season. Season four premiered last week.

Subway is teaming up with Netflix to sell a limited Happy Gilmore Meal, starting July 10, to plug "Happy Gilmore 2." The meal features a QR code for access to Subway's Happy Place, a microsite inspired by Happy's meditative state he channels to calm down as battles the golf course.

OLIPOP earlier this week dropped a new campaign with a nostalgic twist, with the prebiotic soda brand offering fans the chance to experience a retro hotel suite makeover in Austin, Texas. It's also giving away 5,000 influencer-style unboxing kits that include its most summery soda flavors and other merchandise.

Kraft Heinz is partnering with award-winning music producer Mustard for a limited-edition Heinz MUSTAAAAAARD. The product marks the first new mustard released by Kraft Heinz in nearly a decade and was brought to market in four months to coincide with the start of grilling season.

In Southwest Airlines' new campaign, "Are You Sitting Down?" the carrier pokes fun at itself as it touts its new assigned seating on flights and seats with extra legroom — practices that aren't exactly novel in the airline industry.

Nearly half of the people working in the creative industry identify as neurodivergent, according to a new study, and offer marketers unique strengths. However, stigma, "neurotypical" ways of working, and lack of flexibility get in the way, with roughly 33 percent of neurodivergent employees not satisfied in their roles.

A group of marketing and advertising associations has introduced a new model for B2B marketers to get a better understanding of the dramatic changes gripping the $19 trillion B2B purchasing category. The model is based on research showing that emotional factors — not transactional ones — drive purchasing.