Marketing News

Smartwater is teaming up with actor Jennifer Aniston — yet again — for a lifestyle-driven ad campaign that focuses on making "smart" choices to fuel a healthy lifestyle. The campaign is being promoted with 15- and 30-second ad spots, social media, audio messaging, and out-of-home.

e.l.f. Cosmetics, an e.l.f. Beauty brand, earlier this week announced the launch of its "color e.l.f.nalysis" tool, which enables consumers to discover their own seasonal color palette and get matched with a curated Pinterest board featuring shoppable e.l.f. products.

Streaming reached a new record in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen. But while fast diminishing, cable TV still commands more ad dollars than streaming services.

Choose Chicago is rolling out a new ad campaign, "Never Done. Never Outdone." Unlike previous campaigns from the tourism bureau — which focused on attracting leisure travelers — the latest marketing effort caters to multiple audiences, including meeting and event planners, international sports fans, and Chicago residents.

Wyndham Hotels & Resorts on Wednesday debuted a new ad campaign, "Where There's a Wyndham, There's a Way," that focuses on convenience and unites the company's 25 brands and loyalty marketing program under a single tagline.

In Grey Goose's new global campaign, "Grey Goose Hôtel," the French vodka brand encourages fans to curtail their hyper-productive schedules and embrace a life of leisure. The campaign features two ad spots starring actor Zoe Saldaña and teases an immersive hotel experience that debuts later this year.

It's another big media breakup. Warner Bros. Discovery announced on Monday that it was splitting into two publicly traded entities, as the company jettisons its cable business and looks to grow its streaming channels. The divorce comes several months after rival Comcast said it plans to spin off NBCUniversal's cable networks including CNBC and MSNBC.

To celebrate National Iced Tea Day on June 10, Lipton Hard Iced Tea is kicking off a new campaign, "Don't Retire the Party." The campaign encourages millennials and baby boomers to unite over a shared love of hard iced tea and features a sweepstakes offering fans a trip to Palm Springs, Calif. — if they bring along their friend from another generation.

Walmart late last week debuted a new ad campaign, "Walmart. Who Knew?" designed to put the retailer in a new light with consumers. The campaign comes several months after the company introduced a brand refresh featuring a new color palette and more relatable tone in its messaging.

CMOs are growing more confident about their use of generative artificial intelligence, as concerns start to wane, according to a recent survey of 200 CMOs. As CMOs grow more comfortable with the technology, larger investments are following suit.

LEGO on Wednesday announced the launch of its ad campaign, "She Built That," which is designed to empower young girls to become builders, innovators, and creators. The campaign comes alongside a LEGO Group polling showing that most adults believe society still views boys as naturally better builders than girls.

LinkedIn is bolstering its video advertising with new tools and offerings, as demand for the marketing channel continues to heat up among B2B companies.

EY is rolling out EY Studio+, which will combine the company's services with design, sales, marketing, and customer experience technology. The move raises the competition for marketing budgets with the company's rivals and the big advertising holding companies.

Coca-Cola's new global ad campaign, "Enjoy the moment with a Coca‑Cola," encourages gen Zers to ditch their phones. The campaign is part of a growing trend among advertisers to move away from social media in favor of the real world.

Celsius on Monday rolled out a new ad campaign titled "LIVE. FIT. GO," showing how Celsius products provide the energy to help people grapple with the demands of everyday life. It's the biggest marketing effort in the brand's 21-year history.

e.l.f. Beauty on Wednesday announced its acquisition of rhode for $1 billion. The beauty brand, founded in 2022 by Hailey Bieber, has more than doubled its consumer base during the past year, and was the top skincare brand in earned media value in 2024. The deal is expected to close next year.

MLB on Thursday announced a strategic investment in the Athletes Unlimited Softball League (AUSL) to help the fledgling softball circuit become a bona fide organization. MLB will also help the AUSL with operational costs and offer sales and marketing guidance.

Automotive company Stellantis and America250, a bipartisan organization set up to celebrate the 250th anniversary of the U.S. in 2026, are launching the "America Made Us" campaign. The yearlong effort features the Chrysler, Dodge, Jeep, and Ram brands gearing up to celebrate the country's semiquincentennial next year.

Wonderful Pistachios's new marketing campaign, "The Don't Hold Back Snack," takes a decidedly humorous approach to healthy snacking. The integrated ad campaign, which debuts June 2, features five TV spots, digital marketing, and a new out-of-home campaign including 60-plus large billboards in several U.S. markets.

Nearly 40 percent of SMB marketers use artificial intelligence (AI) across multiple functions, according to a new report from Verizon Business. Among SMB leaders who don't yet use AI for data analysis, 40 percent say they're open to adopting the technology.