Marketing News

Powerade on Wednesday announced the latest iteration of its "Pause is Power" ad campaign, with two new spots featuring up and coming soccer players Rodrygo Goes and Lamine Yamal. Each film offers a close look into their pre-game preparation, and how taking a pause enables them to step onto the field with confidence.

Hotels.com on Monday announced the launch of its spokescharacter, Bellboy, which is a walking, talking desk bell offering tips to travelers on how to maximize their vacations.

Will Ferrell is picking up where he left off for PayPal, starring in a sequel to the company's 2024 ad, part of its biggest campaign to date.

Revenue for the digital advertising industry reached $259 billion in 2024, a 15 percent year-over-year increase from 2023, according to a new report from the Interactive Advertising Bureau and PwC. The U.S. presidential election cycle and the Summer Olympics in Paris helped fuel the boost in spending.

Chili's is taking to the street for its latest marketing effort and poking fun at its rivals in the process.

A federal judge has ruled Google illegally dominated online advertising technology, saying the tech giant violated the Sherman Act by "willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market." Google said it plans to appeal the decision.

Hostess is blazing a new trail, deploying the brand's Munchie Mobile to cruise the East Coast and hand out sweet treats leading up to (and on) April 20, a popular day of indulgence for marijuana enthusiasts.

Levi's and Beyoncé have teamed up again for the third chapter of the denim brand's ongoing Americana-inspired "REIIMAGINE" campaign. In a new ad that dropped on Monday, titled "Refrigerator," the singer leaves her shift at a local roadside diner, clad in Levi's garb head-to-toe.

Lowe's announced late last week that it is partnering with EA Sports, the publisher of popular annual gaming franchises, including "College Football," "EA Sports FC," and "Madden NFL," to boost the retailer's presence in the gaming sector and plug the MyLowe's Rewards loyalty program.

Continuing its efforts to turn things around after filing for bankruptcy several years ago, JCPenney this week launched an ad campaign, titled "Yes — JCPenney!," that plays on what the retailer says loyal shoppers have long known about the company's abilities. The campaign includes a partnership with the ABC late-night show "Jimmy Kimmel Live!" for in-show reveals over the next several weeks.

Mattel on Wednesday announced that Barbie would roll out its first professional athlete Ken doll, inspired by basketball great LeBron James. The brand worked with James's charity, the LeBron James Family Foundation, to create the doll, which will serve as the initial "Kenbassador" to celebrate the character's 65th anniversary in 2026.

Chicken brand Perdue has introduced a new sonic logo, joining a growing chorus of companies jumping on the sonic bandwagon. The two-second sonic logo, which the brand says is evocative of farms and the outdoors, can be heard at the end of new ad spots for the brand produced by ad agency Colle McVoy.

Miller High Life on Monday rolled out its new "The Soundtrack to the High Life" brand campaign featuring the release of a High Life-filled vinyl record and partnerships with Fender, TouchTunes, and singer-songwriter and rapper Teddy Swims.

U.S. employment in advertising, PR, and related services fell slightly in March, for the fourth month in a row, according to the Bureau of Labor Statistics. In contrast to the decline in advertising and related jobs, employment in computing infrastructure providers, data processing, web hosting, and related services was up nearly 2 percent in March.

President Trump on Friday announced through his Truth Social platform that he will sign an executive order to allow TikTok to continue operating in the U.S. for another 75 days.

Seventy percent of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only one bad experience, according to a new study. It's creating a high expectation for marketers and the customer experience.

New tariffs, announced Wednesday on what President Trump pegged Liberation Day, include a baseline duty of 10 percent on imports from all countries and larger so-called "reciprocal tariffs." A 20 percent broad tariff would cost the average consumer $3,400 to $4,200 a year, according to the Yale Budget Lab, as people start to tighten their belts and brace for higher costs on imported goods.

Roblox on Tuesday announced that it is introducing rewarded video ads, in partnership with Google. The ads, along with other immersive messaging formats, are being designed to help brands and agencies reach the hordes of gen Zers who flock to Roblox.

PLEZi Nutrition, the wellness-focused beverage company cofounded by former First Lady Michelle Obama, has teamed up with NBA star Stephen Curry and entrepreneur Ayesha Curry to create PLEZi Hydration, a low-sugar and sodium-sports drink. The drink joins the line of more nutritious beverage alternatives that appeal to the increasingly health-conscious consumer.

A new Adalytics report claims advertisers were billed by ad tech vendors for ad impressions served to bots — operating out of data centers — rather than humans. The report has sparked calls for the federal government to investigate the prevalence of fraud in the digital advertising industry. Vendors are pushing back.