Marketing News

Nearly 40 percent of SMB marketers use artificial intelligence (AI) across multiple functions, according to a new report from Verizon Business. Among SMB leaders who don't yet use AI for data analysis, 40 percent say they're open to adopting the technology.

Nearly 60 percent of programmatic ad spending is still wasteful, steered to overhead, tech supplier transaction costs, and bogus traffic sans the audiences marketers want to reach, per a new ANA study. But progress is being made.

GSK plc on Tuesday announced its sponsorship of "Pretty Hurts," a new Lifetime Original Movie that aims to raise awareness among parents about meningitis, a serious condition that causes inflammation of the brain and spinal cord and puts teens and young adults at increased risk.

Oscar Mayer on Tuesday announced its inaugural "Wienie 500" racing event, in which Wienermobiles from across the country will converge at the Indianapolis Motor Speedway for a race to help kick off the Indy 500 and the summertime grilling season.

"Sesame Street" is relocating to Netflix, starting later this year. The deal comes several months after Discovery decided not to renew its agreement to air new episodes of the children's program. Netflix also inked a deal with preschool learning app "The World of Peppa Pig."

Suncare brand Hawaiian Tropic on Thursday launched its biggest brand campaign since its 1969 inception, with a fresh play on the "Kama Sutra." Featuring social media celebrity and model Alix Earle, "Tana Sutra," touts several "tan-tric" positions to achieve the optimal glow, as consumers gear up for summer.

Media rivals Fox and CNN are launching competing D2C streaming services this fall.

Snack brand Jack Link's is collaborating with Jimmy Donaldson, also known as MrBeast, on a new line of beef jerky and meat sticks. The move adds to a growing list of food products that place a strong emphasis on their protein content.

CMOs report that their marketing budgets for this year remain flat, at 7.7 percent of overall company revenue, according to a new Gartner survey. What's more, nearly 60 percent of marketers say they have an insufficient budget to execute their strategy in 2025.

Along with its new agency of record, Giant Spoon, Autodesk is celebrating the ingenuity of the humans who use its technology in the new ad campaign "Let There Be Anything."

A study released by IBM this week shows that CEOs are having a tough time monetizing their artificial intelligence (AI) investments, with a little more than a half (52 percent) of CEO respondents saying their organization is realizing value from generative AI investments beyond cost reduction.

A new study of more than 1,000 marketers and advertising creative pros finds that nearly 90 percent of companies are unwilling to take creative risks, resulting in missed opportunities to improve insights and cultural timeliness and awareness. A major reason behind the failure is a lack of quality insights.

In a brand refresh, Brawny rolls out a new look for its spokescharacter and what it says is the only three-ply premium towel on the market in a new campaign set for TV, digital media, and social platforms.

DoorDash is renaming itself for Mother's Day, encouraging users to use "DoorDad" and give busy mothers a break on their day of appreciation. Starring actress Brenda Song, the campaign includes special offers for DashPass members.

In an ongoing and ominous trend for the marketing industry, U.S. employment in advertising, PR, and related services fell by 900 jobs in April, dropping for the fifth month in a row.

A new study finds that most agencies’ top 10 clients are tied to agency-of-record or retainer-based agreements — suggesting a strong preference for long-term partnerships.

Chipotle and Roblox are celebrating Cinco de Mayo together, creating a gaming experience in which fans can collect virtual cards for the chance to win free burritos and more than $1 million in free food.

Convenience store chain 7-Eleven says it is partnering with concert and event promoter Live Nation to sponsor and craft on-site experiences for a trio of popular music festivals this year. The activation gives the company an opportunity to engage younger demos and expand its audience.

Men's body care brand AXE and comedian and actor Pete Davidson are teaming up to host an Instagram Live session called "AXE Me Anything," where Davidson will answer questions from fans intended to help young men amp up their confidence.

In a new campaign, probiotic brand Enterogermina teams up with a noted physicist to see if he and an award-winning baker can develop a piece of toast that lands butter-side up — for those who still abide by the five-second rule for when food falls to the floor.