Content Packages
-
The Future of Agencies
Content Packages July 20, 2018Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. We gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
view -
The Practice of Innovation
Content Packages July 20, 2018Marketers were already time poor, and the disruption and devastation from the COVID-19 lockdown has done nothing to improve the situation. ANA Marketing Futures feels that innovation will be the key factor of brand survival in the face of uncertainty and brand growth in the “new normal” ahead of us.
view -
Virtual Reality
Content Packages July 20, 2018Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.
view -
Editor's Picks for ANA Magazine
Content PackagesFeatured content chosen by the ANA magazine editors.
view -
Editor's Picks for ANA Magazine's B2B Department
Content PackagesFeatured content chosen by ANA Magazine's B2B editors.
view