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  • Generative AI: Resources

     Content Packages   January 10, 2024  

    Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven. Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.

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  • ANA | Food & Beverage

    Content Packages   August 1, 2023  

    The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members in the Food & Beverage category.

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  • The ANA Global CMO Growth Council Goes Deep on AI and Customer Engagement

     Content Packages   July 20, 2023  

    Artificial intelligence is making deeper inroads into every aspect of business and society every day. The ANA Global CMO Growth Council, in collaboration with the Management and Business Review, recently organized a special session of The Future of Stakeholder Growth — which took an in-depth view of the future of AI as it relates to Customer Engagement. Now, through our partnership with MBR, we are making the outcomes from that session available to you. The MBR has also generously provided access to their entire 175 page Special Double Issue focused entirely on AI for Customer Engagement. And you can also download the entire catalog of MBR issues from 2021.

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  • Brand Engagement 360

     Content Packages   January 31, 2023  

    Brand Engagement 360 is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment. The Enterprise Engagement Alliance has provided resources and insights for ANA member brands to help implement their own Brand Engagement 360 program.

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  • CMO 90 Days: Brand Assessment Tool Portfolio

     Content Packages   January 31, 2023  

    Use the following to assess your brand and customer experience.

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  • CMO 90 Days: Capability Assessment Tool Portfolio

     Content Packages   January 31, 2023  

    Use the tools below to assess your marketing capabilities and systems.

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  • CMO 90 Days: Team Assessment Tool Portfolio

     Content Packages   January 31, 2023  

    Use the tools below to assess cross-functional team dynamics.

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  • Learn the A to Z of Podcasting

     Content Packages   January 31, 2023  

    In the following video series, a slate of experts walks viewers through the entire process of understanding, producing, and marketing podcasts, covering every aspect of the undertaking, from the gear you’ll need to the use of distribution platforms and, ultimately, to monetization.

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  • The Masters of Brand Masters | Podcast Series

     Content Packages   January 31, 2023  

    Recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida, the Masters of Brand Masters is a special miniseries from the Marketing Futures Podcast. We spoke to some of the most compelling presenters at the conference about the power of brand, and the opportunity to innovate with a clear sense of purpose. Hear what the brightest minds in marketing are thinking as we look to the future of the industry.

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  • Extended Reality

     Content Packages   November 6, 2020  

    Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables.

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  • The Agency Search and Selection Playbook

     Content Packages   October 16, 2020  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. This four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.

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  • Future of Work

     Content Packages   December 9, 2019  

    The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.

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  • Future of B2B

     Content Packages   November 12, 2019  

    The world of B2B marketing is evolving as the data and technology disrupt the customer journey and allow trends like account-based marketing to flourish.

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  • 5G

     Content Packages   October 30, 2019  

    The advent of 5G ushers in a new era of connectivity. It will power the growing Internet of Things, and marketers will be able to provide audiences with enhanced digital or mobile experiences as a result of the increased speed, lowered latency, and improved reliability of the cellular network.

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  • 2019 ANA Masters of Marketing Conference Highlights

     Content Packages   October 2, 2019  

    Join a who's who of CMOs and other industry movers and shakers who will share their remarkable stories of mastering brands and driving results in ways that didn't even seem possible a few years ago. Get highlights from the 2019 ANA Masters of Marketing Conference along with insights from marketing leaders.

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  • Voice Marketing

     Content Packages   June 17, 2019  

    As voice-activated devices grow in popularity, consumers’ habits and expectations are changing. Brands should consider adapting their communication, advertising, and experience strategies to leverage the capabilities of this now commonplace technology, with an emphasis on optimizing for voice search.

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  • ANA Marketing Futures Podcast

     Content Packages   February 1, 2019  

    The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

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  • Behind the Campaign

     Content Packages   February 1, 2019  

    ANA Marketing Futures presents "Behind the Campaign," a series that takes a behind-the-scenes look at some the most innovative ANA Award-Winning Case Studies.

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  • Marketing Futures Pulse

     Content Packages   February 1, 2019  

    Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

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  • Augmented Reality

     Content Packages   July 20, 2018  

    Augmented reality combines the physical and digital worlds to create immersive, engaging consumer experiences that are beginning to shape the social media landscape.

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