2014 ANA Advertising Financial Management Conference presented by Active International
|Begins:||Sunday, May 4, 2014 at 4:00pm|
|Ends:||Wednesday, May 7, 2014 at 12:00pm|
The Ritz-Carlton, Naples
280 Vanderbilt Beach Road
Naples, FL 34108
ANA has negotiated a special room rate of $339/night. Please call the hotel directly at (239) 598-3300 and mention the ANA Advertising Financial Management Conference. The cut-off date is Friday, April 11, 2014, after which prevailing rates apply. For hotel information, please visit: The Ritz-Carlton, Naples.
Early-bird pricing is in effect through 03/14/2014
|Member Rate||Non-Member Rate|
|Conference Registration Fee||$ 1,295 (Reg: $ 1,395)||$ 1,495 (Reg: $ 1,595)|
FUTURE TRENDS FROM ONE OF THE TOP 100 MOST CREATIVE PEOPLE IN BUSINESS
Sheryl Connelly immerses herself in ever-evolving social, cultural, environmental, technological and economic ideas to imagine what consumers might want up to 20 years in the future. Her work allows Ford to better anticipate consumer shifts and act on them in a way that gives the company a competitive advantage. Sheryl’s creative prowess has earned her a spot on Fast Company’s most recent Top 100 Most Creative People in Business list, an annual look at the people and businesses that are redefining creativity in industry, culture and commerce. In this session Sheryl will share her thoughts on trends that could affect us in the future.
Head, Global Trends and Futuring
Ford Motor Company
DRIVING VALUE AND INNOVATION
Kimberly-Clark has had great success aligning its procurement strategy to marketing goals. Their marketing category management team applies marketplace insight to help provide focus within an increasingly complex landscape of strategic and specialized providers and channels. The end result is greater value and innovation that helps Kimberly-Clark reach its marketing goals.
Global Procurement Director, Marketing
THE LAW & THE FINANCIAL BOTTOM LINE
There are several major legal and regulatory issues that could significantly impact the financial bottom line of the marketing community. Patent trolls, according to one estimate, cost American businesses $30 billion a year. Piracy websites often carry ads from national advertisers that run adjacent to content that violates copyright laws. And both privacy issues and ad taxes remain serious threats. In this session the head of ANA’s Washington, DC office will outline the critical issues facing the industry and suggest ideas to take back home to safeguard your company.
Group EVP, Government Relations
In this session, representatives of leading advertising trade associations will share their perspectives on financial and procurement related issues affecting advertisers around the world.
Vice President, Member Services
Association of Canadian Advertisers, Inc.
Senior Manager, Global Marketing Procurement
World Federation of Advertisers
Director, Consultancy & Best Practices
ISBA - the Voice of British Advertisers
MORE GREAT CONTENT TO BE ANNOUNCED!