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Optimizing the Marketing Procurement and Marketing Relationship

May 7, 2014

Executive Summary

New research from the ANA Procurement Task Force examines the relationship between marketing procurement and marketing, including the factors that lead to the strongest internal partnerships and business results. The task force surveyed procurement and marketing professionals on success metrics, the characteristics of an ideal marketing procurement professional, and tangible steps for enhancing working relationships. Terri Burns, manager of marketing procurement at Aflac, Inc. and co-chair of the ANA Procurement Task Force, and Sal Vitale, category lead of media procurement at Johnson & Johnson and co-chair of the ANA Procurement Task Force, unveiled key findings from this new research.



Source

“Optimizing the Marketing Procurement and Marketing Relationship.” Terri Burns, Manager of Marketing Procurement at Aflac, Inc. and Co-Chair of the ANA Procurement Task Force; Sal Vitale, Category Lead of Media Procurement at Johnson & Johnson and Co-Chair of the ANA Procurement Task Force. ANA 2014 Advertising Financial Management Conference, 5/07/14.

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