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Finding the Path to Pricing Excellence

May 7, 2014

Executive Summary

Pricing is a critical component in the overall marketing mix and one of the most important drivers of profit in the short run. It is also at the juncture of two fascinating topics in business: big data and neuro-economics. With more than 130 pricing projects completed, Frank Bilstein, partner at A. T. Kearney, has a strong perspective on pricing strategy and execution. Bilstein shared real-world examples of pricing improvement, as well as ways to overcome internal obstacles to begin to implement pricing changes.



Source

“Finding the Path to Pricing Excellence.” Frank Bilstein, Partner at A.T. Kearney. ANA 2014 Advertising Financial Management Conference, 5/07/14.

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