Technology Keynote: The Future of Marketing

May 6, 2014

Executive Summary

Rishad Tobaccowala is chair of DigitasLBi and Razorfish, two leading, global digital marketing and business transformation networks that are part of the Publicis Groupe. In this role, Mr.Tobaccowala speaks for the future of marketing for Publicis. He helps activate technology and builds digital products and new media technology partnerships. And he is close to incubation and innovation efforts, including identifying and sourcing tech companies and start-ups that will determine the next generation of solutions for Publicis Groupe and its clients. In this keynote, Mr. Tobaccowala addressed how the world of marketing is changing and why; six broad trends that will shape the future of marketing; and, most importantly, how each of us needs to reinvent ourselves to be relevant in this new world.


"Technology Keynote: The Future of Marketing." Rishad Tobaccowala, Chair of DigitasLBi and Razorfish. ANA 2014 Advertising Financial Management Conference, 5/6/14.

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