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The Power of Social Content: Today and in the Future

May 7, 2014

Executive Summary

Social media affects every aspect of a brand, significantly more than most marketers realize. Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.


“The Power of Social Content: Today and in the Future.” Peter Friedman, Chairman and CEO of LiveWorld. ANA Advertising Financial Management Conference, 5/07/14.

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