YPA Update on Syndicated Audience Measurement Research
August 5, 2008
Written by Neg Norton, YPA President, this letter provides an update on various initiatives underway in the Yellow Pages industry to provide national advertisers with superior transparency and proof of value information through increased use of, and access to, call tracking studies.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
