| |
 

Axe Cleans Your Balls

May 23, 2012

This is the story of how AXE shower gel took the most obvious category benefit and the most clichéd advertising construct and used them to create the most talked about commercial in social media of 2010.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Relevant Topics

Recent Effie Awards

May 22, 2013
A Hunt for Happiness

May 22, 2013
A Todo, Con Todo

May 22, 2013
Be One with the Wild

May 22, 2013
Be The Thunder

May 22, 2013
Best Fries on the Planet

May 22, 2013
Better Way

See full index for Effie Awards