Let’s Get Dressed
May 23, 2012
Piperlime.com is a new brand from Gap, Inc. that needed to introduce themselves to fashion-forward 20-somethings in order to drive significant growth in traffic and sales. The Let's Get Dressed campaign hit a real nerve by galvanizing young women to step away from lazy dressing and step up their personal style.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
