When Klondike introduced its Choco Taco to grocers’ freezers, it needed to maintain its #1 position in the U.S. and increase sales in Canada. Extending Klondike bar’s successful “5 Seconds to Glory” campaign to Choco Taco piqued the interest of a receptive audience. Klondike held its #1 U.S. position, sales in Canada increased 42%, and demand for Choco Taco was so high that Klondike pulled the advertising to avoid running out.
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