May 22, 2013
When Klondike introduced its Choco Taco to grocers’ freezers, it needed to maintain its #1 position in the U.S. and increase sales in Canada. Extending Klondike bar’s successful “5 Seconds to Glory” campaign to Choco Taco piqued the interest of a receptive audience. Klondike held its #1 U.S. position, sales in Canada increased 42%, and demand for Choco Taco was so high that Klondike pulled the advertising to avoid running out.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.