How Ford Drove Engagement with Younger Consumers at TwitchCon | Event Recaps | All MKC Content | ANA

How Ford Drove Engagement with Younger Consumers at TwitchCon

To increase relevancy with younger consumers, Ford Motor Company collaborated with Full Squad Gaming, a digital media brand focusing on viral gaming content for YouTube and TikTok. Learn how Ford built out a mobile gaming studio inside a Transit Trail van to stream the Full Squad Gaming crew’s adventures.