YMCA: Anti-Hunger Digital Campaign Insights

October 12, 2017

The Y is one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation's health and well-being, and provide opportunities to give back and support neighbors. In this session, Joi Freeman, Marketing Director of Youth Development at the YMCA of USA shared their insights from recent anti-hunger campaign and how their team leveraged the Y's digital and social presence to make it a success.