Yamaha: Connecting with Customers in the Digital Age | Event Recaps | All MKC Content | ANA

Yamaha: Connecting with Customers in the Digital Age

Established in 1960, Yamaha Corporation of America offers a full line of musical instruments and audio/visual products to the U.S. market. In this session, Will Gresham, Social Media Specialist at Yamaha Corporation of America will share how the brand reaches and engages with their consumers and the evolution of their innovative digital media campaigns.