Practical Steps to Increase Control of the Production Process and Gain Transparency

March 1, 2018

On the heels of the ANA Production Transparency Study, the ANA concluded that "Advertisers must understand that there is a direct correlation between the level of transparency and level of control taken by the advertiser - the more control, the more transparency." This can be a daunting task for many advertisers as they face cost pressures, headcount reductions, and limited general expertise in production. In this session, Steven Wales, CRO of Decideware, used the ANA study and his own 10+ years of industry experience to lead a discussion centered on practical steps that advertisers can take to increase control of the process and gain the transparency they desire.