Organizing For an Agency Search
May 10, 2011
Written by Brian Goodall of R3:JLB, this ANA Insight Brief looks at how marketers should prepare for an agency search. The second of three Insight Briefs on the search process, Goodall discusses the steps marketers need to take before beginning an agency search, including establishing the search team, finalizing the scope of work, and establishing the search timetable.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.