Should Your Brand Tackle Political Content?
Many companies, big and small, struggle with hitting the right balance when tackling political issues, and/or responding to current events. 2024 will be an especially difficult year for brands as it is an election year in the U.S. For many marketers, this will require a delicate balance of acknowledging the climate while also making strategic choices based on what the brand's mission and vision are, as well as who the target audience is.
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