The Evolution of Public Relations

May 9, 2017

The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.

Key highlights of what we learned:

  • Digital is driving public relations.
  • Public relations is converging with marketing.
  • Internal staffing and spending to support public relations are on the rise.
  • Public relations can add value by demonstrating how its programs achieve measurable business outcomes and by improving measurement of results.

Click Download Now to read the full report.

Source

"The Evolution of Public Relations." ANA, 2017.