The Evolution of Public Relations
May 9, 2017
The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.
Key highlights of what we learned:
- Digital is driving public relations.
- Public relations is converging with marketing.
- Internal staffing and spending to support public relations are on the rise.
- Public relations can add value by demonstrating how its programs achieve measurable business outcomes and by improving measurement of results.
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"The Evolution of Public Relations." ANA, 2017.