Integrated Marketing Communications Study, 2nd Edition | Research Reports | Research Studies | All MKC Content | ANA

Integrated Marketing Communications Study, 2nd Edition

ANA and Blueprint Communications survey fielded to members of the ANA. 88 responses received. Survey explores how ANA members manage their integrated marketing communications (IMC) practices. This is a follow up to the 2003 ANA Integrated Marketing Communications Study, 1st ed.