SAP’s CEO Bill McDermott Urges Business to Emphasize Customer Empathy and Co-Innovation | The Internationalist | Other Publications | All MKC Content | ANA

SAP’s CEO Bill McDermott Urges Business to Emphasize Customer Empathy and Co-Innovation

SAP’s CEO Bill McDermott discussed how the challenges and unpredictability of today’s economy are a stark reminder that the customer determines whether businesses win or lose.