Media Innovation Winners Underscore New Thinking about Marketing Solutions
There's little question that innovation is essential to today's effective media thinking in a world where messages become global instantly.
In late March, the 6th Annual Internationalist Awards for Innovation in Media honored inspiring case studies scored for insights, strategy, and results to highlight which brands are using today's best global ideas to achieve dramatic results. In fact, this year's winning case studies also underscored two major shifts now occurring in the industry:
- Much of the innovative work acknowledged went beyond the traditional scope of "media solutions."
- Today, big ideas and effective solutions can emanate from any department, agency or solutions provider — anywhere in the world.
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Source
"Media Innovation Winners Underscore New Thinking about Marketing Solutions." The Internationalist. Number 68, 2014.