BrightLine: In-Television Trend Report Issue 1
November 20, 2012
According to BrightLine, audiences are more receptive to ads shown via interactive TV (also known as iTV or In-TV) versus other digital channels, with In-TV boasting a 30 percent greater click through-rate.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.