July 13, 2012
According to Kantar Media, total advertising expenditures in the U.S. increased by 2.6% in Q1 2012 vs. the same period in 2011.
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May 20, 2013
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
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SAS: Evolving Role of the CMO
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SAS: Mining Big Data to Find New Markets
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4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
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Big Data’s Biggest Role: Aligning the CMO & CIO
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Wildfire Case Study: CanvasPop
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