AT&T Case Study: Word-of-Mouth’s Role in Driving Sales

March 13, 2012

This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.

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AT&T Case Study: Word-of-Mouth’s Role in Driving Sales

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