Building a Marketing Analytics Culture
August 9, 2013
This SAS Q&A features a discussion with Adele Sweetwood, vice president of Americas marketing at SAS, and focuses on how marketing analytics can help to quantify the role that marketing plays in an organization's overall revenue.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.