TVB: Spot TV’s CPM Advantage over Scatter Premiums
May 30, 2012
In this piece the TVB (Television Bureau of Advertising) examines Spot TV as a competitive alternative to the Scatter marketplace.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.