Custom Programs: Building High Impact Campaigns to Maximize Brand Exposure Online
In this presentation, Scott Meyer of About.com discusses how advertisers and marketers can use custom sponsorships to more deeply insert their brands into various types of content including video, user generated and mobile. Meyer provides an overview of successful custom sponsorship programs and insight into what marketers need to keep in mind when integrating them into campaigns. Case studies of MGM Mirage and AstraZeneca are included.
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