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What's Involved in the New Media Production Process?

May 1, 2007

Members and the AICP Next Committee discuss new media (cell phones, digital media, etc.). Includes an overview of findings regarding use of non-traditional advertising and production from the 2006 AICP Member Survey along with what the production process for new media entails and cost effective ways to produce commercials for television and the internet. Includes some budget data.

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