Arby’s Introduces Brown Sugar Bacon Sandwich and Consoles Vegetarians with Support Hotline | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Arby’s Introduces Brown Sugar Bacon Sandwich and Consoles Vegetarians with Support Hotline

To support the release of the Brown Sugar Bacon sandwich, Arby’s created a tongue-in-cheek product launch campaign aimed at vegetarians.