Panel Discussion on Media Procurement
May 8, 2013
Bill Duggan, group executive vice president at ANA, moderated a panel discussion with participants Eric Fischer, director of media services at LifeLock, George Giassopoulos, procurement director of global marketing and media agencies at Pfizer, and Steve Lightfoot, senior manager of global marketing procurement at the World Federation of Advertisers, on topics related to media procurement.
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