Creative Approaches to Understanding the Data You Already Have

December 4, 2012

Kate Kaye, big data editor, Advertising Age, led a panel discussion with Joe McCarthy, former CEO, Publicis NY, and partner, The Leadership Collective, Sue Davidson, SVP, analytics and accountability, R/GA, and Steve Hayden, vice chairman, Ogilvy & Mather, about their creative approaches to understanding data within their organizations.