Add Value and Educate from Within: How Coca-Cola’s Mobile Center of Excellence Keeps Them Best-in-Class
June 13, 2012
Chris Bigda, connections planning and investment, media and interactive, The Coca-Cola Company, Dorrian Porter, founder and chief executive officer, Mozes, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, spoke about how Coca-Cola uses its mobile center of excellence to educate and inspire the organization about mobile marketing.
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