Add Value and Educate from Within: How Coca-Cola’s Mobile Center of Excellence Keeps Them Best-in-Class
June 13, 2012
Chris Bigda, connections planning and investment, media and interactive, The Coca-Cola Company, Dorrian Porter, founder and chief executive officer, Mozes, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, spoke about how Coca-Cola uses its mobile center of excellence to educate and inspire the organization about mobile marketing.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.