SACVB: Leveraging Innovation and Social Media
April 9, 2014
Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.
You do not have access to this content
Here's who has access to this content:
- ANA Corporate Marketer Members
- Gold Associate Members
- Silver Associate Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.
