Walmart: Every Cart Tells a Story Across Multiple Channels
March 8, 2012
Greg Warren, vice president, creative marketing, Walmart, and Sydney Norton, senior vice president, group managing director, The Martin Agency, shared the behind-the-scenes story of how the world's largest retailer catapulted the cart from the store aisles to the center of Walmart's marketing campaign.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.