Brand Rituals: How Successful Brands Bond with Customers for Life
June 7, 2012
Michael Miller, chief marketing officer, Hyper Marketing Inc., discussed how to create brand rituals, and Jennifer Pulliam, director, product innovation, TXU Energy, shared how the company differentiated itself in a highly competitive marketplace.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.