SNICKERS Effie-Award Winning Case Study: “You’re Not You When You’re Hungry" | Event Recaps | All MKC Content | ANA

SNICKERS Effie-Award Winning Case Study: “You’re Not You When You’re Hungry"

Michael McGee, Vice President, Portfolio Management, Mars Chocolate North America, and Kristen Flanik, Managing Director, BBDO NY, presented an Effie-Award winning SNICKERS case study which highlighted their inspiring Super Bowl campaign launch.