| |

Measuring and Improving the Impact of Sponsorships

February 1, 2011

Julie Propper, senior director of advertising analytics, ESPN Research + Analytics Group and Dr. Mark Friederich, senior vice president, Navigate Marketing, discussed measuring the impact and ROI of sponsorships, including methodology, data collection, opportunities and challenges.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics