| |

City of Hope: Beyond the Logo: Investing in a Cause, Investing in a Brand

September 27, 2011

Aline Loustaunau, director, marketing, City of Hope, and Amanda Schrier, director, marketing, City of Hope, shared best practices for cause marketing partnerships and highlighted recent examples that go beyond the logo transaction.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):