January 1, 2005
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
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Apr 14, 2008
Ten Steps to a More Effective Alignment between Marketing & Marketing Procurement
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The CMO Survival Guide
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Media Delivery Evaluations
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Ten Steps to a Successful Client/Agency Relationship
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Effective Creative Meetings
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