The Evolution of the Agency-Marketing-Procurement-Finance Relationship
September 2, 2010
The relationships between agency, marketing, and procurement/finance have significantly evolved over the last five years. Mary Ann Brennan, director, global procurement at Mattel, and Emily Vandemeer, SVP and CFO at Y&R California, discussed how the agency and client procurement teams must work together to engage and create an understanding and sense of ownership with marketing.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.