May 29, 2009
Jerry Canning, Director, Google Financial Services, discussed how marketers in the banking sector can gain insights into their customers and prospects by analyzing their website behavior, search engine terminology, and posts on social media sites.
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Anheuser-Busch InBev Drives ROI Through Real-Time Content and Social Marketing
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Coca-Cola Drives Real-Time Marketing Through Content, News, and Social Experimentation
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Nestlé Purina’s Approach to Real-Time Customer Service and Content Marketing
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Join the #RallyCry: Real-Time Marketing at Capital One
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Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency Collaboration
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