April 8, 2008
Promotion Marketing Association President Bonnie Carlson defines integrated marketing and its parameters, discusses the evolution of communications planning, outlines marketer-agency models for IM teams, and more.
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Jun 4, 2013
Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention
Jun 4, 2013
Member Update: Best Practices for Media Excellence
Jun 4, 2013
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
May 29, 2013
Top Ways to Connect with Hispanic Consumers
May 22, 2013
In-House Agency Profile: Timex
May 22, 2013
State of the In-House Agency Industry: From Order Takers to Business Partners
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